An Established Automotive Group Ready for Change
Penta Motor Group operates multiple branches across three South African provinces, focusing on high-quality vehicle servicing and aftersales. They have been clients of Motify for more than 10 years. Most recently they needed a more efficient approach to workshop management.
The Challenge: Eliminating ‘Dead Time’ and Tackling Workshop Inefficiencies
When Penta’s existing time management module was discontinued, they saw it as an opportunity. They could now implement a solution that avoided time drains and made their workshops more efficient. Specifically, they could remove manual, slow job allocations and service technician clock-ins. These previously relied on a shared computer and manual processes, which introduced bottlenecks, delays and distractions. Beyond efficiency gains, Penta recognized the chance to improve customer communications and create new upselling opportunities.
The Solution: Mobile Clock-Ins — Putting Tech in Technicians’ Hands
Penta technicians now clock in and out directly from their mobile devices, eliminating unnecessary moving about the workshop and idle time. To enable this transformation, Motify introduced the Pinewood Tech+ App as a digital solution to streamline job tracking and overall workshop efficiency. The app improves job scheduling, helps manage technician workloads, and enables a structured upselling process by integrating image-based job recommendations.
Working Together: From Main Branch to Group Success
Motify began implementing Pinewood Tech+ at Penta’s main branch before expanding to other locations. Alan McLean, after-sales service specialist at Penta, led the adoption process and secured buy-in from both management and technicians.
Implementation followed a staged approach, focusing first on clocking efficiency
before expanding to additional features like upselling as team members became more comfortable with using the app.
Since adopting Pinewood Tech+, Penta Motors has transformed its workshop operations — unlocking time savings, boosting throughput, and enhancing both team performance and customer satisfaction.
The Results? Record-Breaking Productivity with Pinewood Tech+
Hours Saved Every Month
Time Gains: Collectively, across 12 team members (technicians and apprentices), Penta now saves a total of 4 hours per day. That equates to roughly 84 hours saved per month. These time savings are the result of reduced movement between workstations and more streamlined digital processes.
62 Jobs in a Day — with Half the Team
In a powerful display of efficiency, a skeleton team of just 3 technicians and 3 apprentices completed 62 jobs in a single day — smashing the previous record of 50 jobs, which required the full team. Fewer people, more output.
Smarter Upselling with Visual Proof
Tech+ introduced image-based recommendations for additional work — dramatically increasing trust and conversion rates for upsell opportunities. Customers now see exactly what’s needed, leading to higher approval rates and more revenue per job.
Real-Time Tracking, Better Focus
Live job tracking and improved planning have removed distractions and rework. Technicians now stay focused on what matters — completing jobs faster, with fewer handoffs and delays.
More Trust, Better Customer Experience
With real-time customer updates and visual transparency, Penta is delivering a premium service experience. Customers are more informed, more trusting — and more likely to say “yes” to the work.
“Leaders and owners who believe in the value of the tech are critical. They don’t need to know how it works, but they must believe in the benefits. And by successfully integrating Pinewood Tech+ , we’ve modernized our workshop processes, increased our daily job capacity, and ensured a more productive and profitable operation.”
Speak with our sales team today about Tech+
Pinewood Tech+ is driving measurable, lasting change at Penta Motors — from the workshop floor to the customer inbox.
