Our Board

Bill joined the company on 18 April 2019 as a Non-Executive Director, and became Chief Executive Officer on 19 February 2020. Formerly the President and Chief Operating Officer of AutoNation, the largest automotive retailer in America, Bill has executive experience in the effective deployment of automotive technology management systems, enabling him to provide effective leadership of Pinewood’s Board and advise in relation to the Company’s future strategy.

Ollie joined the company in December 2005. He previously worked at Deloitte, where he qualified as a chartered accountant. He has held a number of senior finance roles across the then wider organisation including Group Financial Controller and Director of Group Finance. Ollie had a key role in the disposal of the UK Motor and Leasing divisions of the Company to Lithia Motors, Inc. Ollie’s accounting, financial and investor relations experience adds significant value to the Board.

Ian joined the company on 01 November 2021 as non-executive chairman, following a 40 year career in retail, a large proportion of which was spent with Alliance Boots. In his last executive role, Ian was the chief executive officer of furniture retailer DFS, which significantly increased its market leadership in both online and in physical stores during his tenure; Ian’s extensive executive experience enables him to provide effective leadership of Pinewood’s Board and advise in relation to the company’s future strategy.

Dietmar joined the company on 20 April 2020, following an extensive executive career including experience in the automotive sector, banking and sports management. Dietmar currently serves as Chief Operating Officer of AMB Sports & Entertainment. Prior to that, he held the position of President and Chief Executive Officer of Mercedes-Benz USA and Head of Region, NAFTA Mercedes-Benz. His previous automotive sector specific executive experience, enables Dietmar to contribute the industry perspective in relation to the deployment of dealer management systems and is of significant value to the Board. Dietmar was appointed SID on 24 February 2021.

Jemima joined the company on 10 July 2023. Jemima is the founder of Hello Finch Limited, a strategic brand and marketing consultancy alongside being a Non-Executive Director and chair of the Remuneration Committee for both Headlam Group PLC and Revolution Bars PLC, where she is also the Senior Independent Director. Jemima beings three decades of retail experience across multiple consumer sectors including food, fashion and leisure.

Christopher joined the Pinewood board on 1 February 2024 and currently serves as Senior Vice President and Chief Operations Officer for Lithia & Driveway (LAD). Since joining LAD in 2003, the organisation has experienced tremendous growth under his leadership, reaching #145 on the Fortune 500, becoming the number one new car automotive retailer in the US, and expanding operations across the US and internationally with stores in Canada and the United Kingdom. He brings a growth mindset to his role, with strategic plans to expand the LAD network with a new diverse set of mobility verticals.

Over the past two decades, Christopher’s executive leadership at LAD includes Chief Financial Officer, where he influenced LAD’s retail operations and financial soundness early in his tenure, as well as serving as Chief People Officer. Christopher grew up on Kodiak Island in Alaska then moved to Anchorage where he attended the University of Alaska. He was also a licensed CPA and a former auditor with KPMG where he specialized in automotive manufacturing, financial services and other retail sectors.

Robert has over three decades of experience spanning technology, strategy and education. He is the founding Chair of the Department of Business Technology at the University of Miami and an associate professor at the University of Miami’s Herbert Business School. His innovative work is focused on AI. He has advised global firms including Polen Capital, the global asset manager, and currently serves on the advisory board of Arreva, a fundraising and donor management software business. He has taught executive MBAs across the world and is a frequent contributor on technology issues to publications including the Financial Times, Forbes Insights and Harvard Business Review.

Shruthi has 25 years‘ experience across technology, commercial and go-to-market strategy. She previously held senior leadership roles at Oracle, LinkedIn and Criteo, where she led commercial strategy, international expansion and business transformation across EMEA and the Americas. She most recently held a Non-Executive Director role at The Access Group for 4 years and is currently a Non-Executive Director at Bytes Technology Group plc and Kainos Group plc, in addition to her role as an Advisory Board Member at FirstParty Capital.

Tina joined the Pinewood Board on 14 April 2026 and currently serves as Senior Vice President and Chief Financial Officer of Lithia & Driveway (LAD). She has been instrumental in supporting LAD’s sector-leading growth while maintaining low leverage, launching a captive finance company, and advancing a diverse and inclusive work environment. Tina is a Certified Public Accountant licensed in Oregon and brings over 20 years of financial and automotive industry experience to the Board.