Our Story
Our story began more than 20 years ago, but right from the start it has been rooted in the specific needs of the automotive industry.
As automotive professionals as well as technologists we wanted to build practical technology solutions that were designed around how automotive businesses work, recognizing what makes them different.
- The high level of personal interaction buyers want to have with sales advisors even though all the information is available on the dealership website and the way these interactions can occur over a period of several months.
- The unique requirements created by the need for regular servicing and maintenance.
- The need for finance teams to be able to move seamlessly between seeing the big picture and drilling down to individual transactions as just a few sales won or lost can make a difference to the overall performance of an individual dealership.
To meet these needs we have always worked collaboratively with customers, building products the market wants. Products that solve their business problems, make them more successful and make the lives of their teams easier.
This approach has seen us grow into a global team. But that’s just the start. As technology such as AI opens up even greater possibilities, so does the need for expert solutions that turn those possibilities into higher revenues per employee.
