Last month we announced a rebrand for Pinewood – now Pinewood Automotive Intelligence™ (Pinewood.AI), our new name, brand identity and strategy is future-focused and future-proof.
Our contemporary brand look puts tech at the heart of the business, priming the business for expansion into multiple global markets. The new brand ID was announced to investors in London at our first Capital Markets Day on 24th October 2024.
During the event, Bill Berman (CEO), Ollie Mann (CFO), and other senior leaders from across the business provided a detailed update on the company’s strategy, demonstrating how our industry-leading product offering and strong competitive position will enable us to drive global growth.
Bill Berman, Chief Executive Office, said: “At Capital Markets Day we were delighted to announce an exciting update to our customer-facing brand identity under the banner of Pinewood.AI. We believe this reinvigorated proposition will further enhance the steps we have already taken to strengthen our go-to-market function and deliver on the exciting plans we have for the future.”
The event touched on our strategic partnership with Lithia, which provides access to the extremely lucrative North American market. Currently we are on course to begin piloting the system in Lithia’s US stores in the second half of 2025, before the full North American system rollout starts during 2026.
Kim Costello, Global Chief Marketing Officer, added: “The launch of our new name and branding, follows months of research, to better understand the market and the unique needs of the sector. At Pinewood.AI we work with our customers to help them unlock value to drive profitability and growth across all areas of their businesses. Pinewood Automotive Intelligence™ is a unique solution because we are designed by car people, for car people. With our new proposition we are primed for our roll out into the US market, and beyond.”
The rebrand follows our $4.2 million investment in Dubai-based AI firm, Seez, in September 2024. Among other updates, the Pinewood.AI system will be enhanced with an artificial intelligence capability, to automatically look for actionable insights across the entire customer journey: sourcing, buying, selling, servicing, and repairing. The capability will also extend to the back of house functions allowing for more efficient running of the overarching business.
