See what your dealership could do with a more connected platform
Bring us your biggest operational challenge
Whether you want to convert more enquiries, give sales teams a clearer view of every deal or make it easier for customers to book a service, we’ll show you what that could look like in practice.
At Stand A1, explore the Pinewood Automotive Intelligence™ Platform and see how connected workflows and AI can support your teams across sales and aftersales.
Built for automotive
Purpose-built around dealership workflows, from first enquiry to ownership and aftersales.
One connected platform
Sales, service, parts, accounts and customer data working together—not trapped in disconnected tools.
AI that can take action
AI embedded into real workflows, with the operational context to move work forward—not just answer questions.
Proven at scale
Built to support ambitious dealer groups across locations, brands, languages and markets.
Security & Compliance Built-In
Enterprise-level governance, audit trails, and integrations with OEMs and regulators.
What our customers say
…they understand not just the software but the business we are in.
Pinewood are a great partner for W R Davies as they understand not just the software but the business we are in. They work with us to setup the system to ensure we get all the integration working as required. The system is easy to input data into and menus are easy to navigate, so new starters can find their way around the system in a short amount of time. Reporting with BI enables customisable reports and the management of all areas of the business.
W R Davies
Pinewood customer
Let's have a conversation
Let's start with a simple questionimprove?
What's the part of your dealership you want to move forward, to improve? Because Pinewood can help.
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Sales journey
Turn more enquiries into appointments
See how Reach engages prospects, follows up on leads and helps move customers towards the next conversation.
- Instant replies, 24/7, by email, SMS and WhatsApp
- Books test drives and appointments inside the conversation
- Hands over to your team when a person is needed
40–60% increase in lead-to-appointment conversion
Reach Ask us about Reach → -
Sales journey
Give every lead a clear next step
Explore lead management tools that help teams keep track of enquiries, activity and opportunities in one place.
- Source, quality and status of every lead in real time
- Faster follow-up, with fewer leads slipping through
- A complete audit trail, with no re-keying
Lead Management Ask us about lead management → -
Sales journey
Make deals easier to manage
See how Deal File brings the information needed to progress a sale into a simpler digital workflow.
- Asks only for the documents each deal actually needs
- Signatures, approvals and audit trail in one place
- Secure, GDPR-compliant files with 24/7 access
Deal File Ask us about Deal File → -
Aftersales journey
Bring customers back to the workshop
Explore how Serve and Online Service Booking help customers arrange their next visit, while reducing manual work for your team.
- Serve reminds customers when a service or MOT is due
- Customers book online against live workshop availability
- Confirmed bookings go straight into the dealer diary
40% increase in repair orders per month with Serve
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Aftersales journey
Make every visit ready before the car arrives
See how Online Check-in lets customers confirm their appointment, review the details and add extra work before they arrive, much like checking in for a flight.
- Customers check in by email or SMS in a couple of minutes
- Relevant extra work offered before the visit
- Fewer no-shows and a better-prepared workshop
Online Check-in Ask us about Online Check-in → -
Across both journeys
Make better decisions with a clearer view of performance
See reporting and business intelligence tools that turn dealership activity into useful insight.
- Customer, Sales, Aftersales and Finance dashboards
- Drill down from group to branch to department
- Built into Pinewood, with no extra licences
Reporting & BI Ask us about reporting →
Let’s make the conversation useful
Tell us what you’re trying to change. We’ll connect you with the right people at AM Live and focus the conversation on the parts of Pinewood.AI that matter to your business. You can see the technology working, ask detailed questions and discuss what it would take to put it to work in your dealership.
Meet us at AM Live
11 November 2026 · NEC Birmingham
Share a few details and our team will be in touch to arrange a time.
