ELEVATE YOUR DEALER COMMUNICATION WITH WHATSAPP INTEGRATION

Pinewood.AI, the leading cloud-based full-service technology provider to automotive retailers and OEMs, has developed a WhatsApp integration which will redefine how dealers manage new leads within the Pinewood Automotive Intelligence™ Platform.

Built natively and offered within Pinewood.AI, the integration is being hailed as a huge step forward for conversational retailing and customer engagement. Dealer groups and OEMs can now manage customer conversations directly from WhatsApp, alongside more traditional forms of communication like email and SMS, all within the Automotive Intelligence Platform, for a more unified view of customer communications.

UK pilots of the WhatsApp integration are planned to go live in the Pinewood.AI Lead Management tool later this month, with plans to extend it into Service and Parts areas of the platform in the future. Customer conversations via WhatsApp will sit in the same system as other leads and workflows; so Pinewood.AI users will benefit from consolidated tracking and analytics that catch all WhatsApp threads.

Mike Browne, Head of Product at Pinewood.AI, said:

“With 2 billion active users, WhatsApp is a channel that a majority of customers already use every day, so for the end-consumer this means a faster, more familiar, conversational experience with their local dealership. While for our dealer and OEM customers, the integration will translate into fewer missed leads, tighter tracking, and richer engagement.”

He added:

“With our latest integration, we really are enabling dealers to meet their customers where they are; this is the epitome of conversational commerce. WhatsApp enjoys extremely high engagement, so we’re confident that enabling Pinewood.AI platform users the ability to move over to a modern messaging method will create less friction, leading to better bottom lines.”

Designed specifically for dealer’s needs, unlike other software systems which offer WhatsApp as a bolt-on, the Pinewood.AI integration is built within the Lead Management tool and will be tailored around each dealer or OEM’s workflow. As such, Pinewood.AI’s solution puts a strong emphasis on dealer-specific metrics and data, including response times and lead conversion.

Pinewood.AI is committed to continuously improving its offering and uses feedback from its customers to constantly improve, shape and design integrations and dashboards in development.