September 24, 2025
EVOLVING AUTOMOTIVE INTELLIGENCE
Because Growth Needs Clarity, Not Complexity
Let me be clear, I’m not suddenly claiming to be a tech guru. But after speaking with dozens of dealers, from independent family run businesses to large groups, one thing became obvious: there’s often a disconnect between what’s under the hood of dealership systems, and how they’re actually being used.
The problem starts with the fact that too many dealers often have too many systems that don’t connect well and therefore the dealers don’t have full visibility of what those systems can do. They’re using some areas well, leaving others untouched, and missing out on capabilities that could transform their business. That’s why we took a step back and asked ourselves: how do we make our platform speak dealer, not tech?
The Evolved Automotive Intelligence Platform
The answer was simple in concept, but big in impact: we evolved the Pinewood Automotive Intelligence™ Platform into clear, outcome focused areas, underpinned by automotive specific AI technology. We wanted dealers to quickly see:
- What they’re already using
- What they’re missing
- What they can unlock to drive growth, efficiency, and loyalty
- What a difference embedded AI makes to their overall business
Because when you know exactly what’s available, and what’s not being used, you’re in control. You can grow at your own pace, with a clear roadmap of how technology supports your business.
“Our goal wasn’t to do something flashy. It was to make it easy for dealers to say, ‘Yes, I get that. I need that. That will help me grow my business.’
Designed to Grow with Every Dealership
Each part of the platform has been designed to address specific dealership challenges, whether in sales, service, customer engagement, or finance.
It’s not just about handling transactions. It’s about creating a seamless, scalable decision-making framework that delivers both quick wins and supports long-term growth. And with built in offerings like AI Chat, your dealership can conduct business 24 hours a day, 7 days a week.
With an evolved platform underpinned by AI, dealers can:
- Serve customers better with faster, more personal experiences
- Boost productivity and profit through smarter pricing and operational efficiency
- Streamline processes so staff spend less time on admin and more time selling
- Build customer loyalty and value by connecting every touchpoint across the customer journey
And crucially, the platform scales with you, so whether you’re just starting out or managing a complex group, it evolves as with you.
More Than a DMS
For too long, dealership technology has been seen as “just a DMS” a back-office tool for managing stock and accounting. But that’s not enough anymore. Our Pinewood Automotive Intelligence™ Platform is designed to be your growth engine. It gives you clarity, helps you connect the dots across every department, and puts your data to work for measurable results.
This is about more than technology. It’s about transforming how dealerships operate, helping you serve customers better, improve efficiency, and unlock profitability. We evolved not to add noise, but to create clarity. To make sure every dealer, of every size, can see the full value of the technology and use it to win.
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