TURNING AD SPEND INTO SALES

Most dealers have steadily grown their investment in digital marketing in recent years. But it’s fair to say that as a sector we’re not at the leading edge. That will change though, and anyone who has been to one of the big exhibitions in the last 12 months will have seen plenty of technology vendors promising to transform the effectiveness of their marketing. Seez is a company that’s been doing this for longer than most, with their 10th anniversary on the horizon. So, we sat down with the team and asked them to share some insights about what they do, how they do it and, of course, just how much difference can they make to dealership sales performance. Here’s what they said:

SeezBoost Q&A

Let’s start at the beginning. Can you explain what performance marketing is in simple terms?

Performance marketing is a results-focused approach to digital advertising in which success is measured by specific actions—such as clicks, leads, test drives, or sales—rather than just exposure. Campaigns are optimized based on certain objectives to drive measurable outcomes, and performance is evaluated based on metrics like cost per lead (CPL), cost per vehicle sold (CPVS), or return on ad spend (ROAS). The big advantage of performance marketing is that it’s both measurable and efficient. You can see what’s working, make real-time adjustments, and be confident that your budget is going towards results that matter. These kinds of campaigns can run across platforms like Google, Facebook, Instagram, TikTok, Snapchat, and X, wherever your audience is spending their time.

So, what’s your role? What is SeezBoost and how can it improve dealership marketing performance?

SeezBoost is our AI-powered performance marketing service built specifically for car dealerships and OEMs. It’s designed to take the guesswork out of digital advertising and help dealers get better results from their marketing efforts. We run and optimize paid campaigns across all the major digital advertising platforms like Meta, Google, Snapchat, and TikTok.

How is that different from what other vendors are offering?

What makes SeezBoost different is that it uses in-house, proprietary AI tools custom-designed for auto dealerships. They make it easy for dealers to manage budgets more efficiently, generate dynamic ads based on live inventory, and focus on capturing high-intent leads. On top of that, we ensure dealerships have important data integrations to fulfil these objectives. In turn, dealerships get clear, easy-to-understand reports and smart recommendations powered by AI. This helps dealerships not just track performance but continuously improve it. It’s a purpose-built solution designed to meet the specific needs of automotive marketing.

Can you provide any success stories for customers who are using SeezBoost?

We’ve seen strong results across very different markets. In Denmark, a leading dealership group cut their cost per lead by nearly 70% and achieved more than double the results for every dollar spent. In Dubai, a national dealer for a prominent German automaker saw a significant lift, generating over 15,000 leads, a 50% increase compared to last year. Their campaigns also reached 65.3 million impressions with an average conversion rate of 5.2%. Meanwhile, in Saudi Arabia, a top Korean brand attracted more than 70,000 leads and reduced their cost per lead by 40%. What’s even better is the consistently high qualification rate, which makes a real difference when it comes to actual sales. These are just a few examples, but they show how a data-driven, hands-on approach can really move the needle.

Is it able to give dealers capabilities that they simply don’t have right now? If so, what?

Absolutely. Our proprietary AI spending analysis tool, developed by the Seez data team, provides deep insights into how marketing budgets are used and where they can be optimized for better results. Beyond the technology, we bring automotive-specific expertise from multiple markets and industry players. This combination means dealers benefit from smarter budget allocation, dynamic ad creation, and ongoing campaign improvements that many simply can’t do on their own. It combines expert marketing and AI to identify growth opportunities dealers would otherwise miss.

Are there other metrics you can share to support the efficiency and/or business effectiveness of SeezBoost?

On average, dealerships using SeezBoost have seen their lead qualification rates go up by 50 to 60 percent. That means more of the leads coming in are actually relevant and ready to convert. At the same time, we’ve been able to cut cost per lead by anywhere from 40 to 70 percent, depending on the market and campaign type.

Platforms such as Google have advanced tools for advertisers. For dealers using Google Ads, why would they use SeezBoost to optimize their ads versus Google’s own AI ad solutions?

This touches on a crucial part of how SeezBoost adds value. While Google’s AI tools are powerful, SeezBoost gives dealers an edge by using data that Google doesn’t have access to. Our AI pulls from dealership-specific data like live inventory, pricing trends, and lead quality signals, things that aren’t typically fed into Google Ads directly. We can the create campaigns that are not just optimized for clicks, but for real business outcomes like qualified leads and actual car sales. So instead of relying only on platform-level automation, SeezBoost uses a mix of Google’s tools and our own data tools to deliver smarter targeting and better results for dealers.

Let’s go deeper into what it can do. Can it adjust campaigns based on performance data and if so, is this just a ‘black box’ where dealers have to trust the AI?

Yes, campaign adjustments can be made based on performance data, but not through blind automation. With SeezBoost, our team monitors performance closely and uses the insights from our AI tools to make smart, timely adjustments. This means we respond to shifts in demand, campaign results, and AI recommendations to keep campaigns running efficiently and driving the best possible outcomes for dealerships. It’s a combination of human expertise and AI-powered data working together.

Dynamic product ads sound great. But the challenge has always been having a large enough image library to create these. Can SeezBoost help or does the dealer still need to invest in the core content assets?

That’s a frequent concern, but one we’ve made easy to solve. SeezBoost automatically pulls content and images directly from the dealership’s website, so there’s no need to build a separate asset library. We also handle the image formatting to meet Meta’s ad requirements, which saves time and ensure the ads look clean and professional. So, dealers don’t need to invest in new content for dynamic product ads. We work with what they already have and make it campaign ready.

What types of testing can you run?

We run A/B and multivariate tests tailored to what dealerships need most. At the top of the funnel, we test different audience segments and creative variations to find what resonates best and drives more engagement. Lower in the funnel, we focus on testing things like lead form questions and landing page designs to improve conversion rates. This ongoing testing helps us continually refine campaigns and deliver better results.

What data do you use for targeting?

We use first-party data from multiple sources, including demographic and geographic information, user behavior tracked through our tools, and data from the dealership’s CRM. This lets us create highly tailored campaigns that reach the right people at the right time, increasing the chances of engagement and conversion.

Does that mean that as a prospective buyer I’m seeing personalized ads in real time?

How do you do that? Yes, SeezBoost supports real-time personalization through dynamic product ads that reflect the dealership’s live inventory. Instead of showing generic ads, we tailor each one based on what’s actually available and relevant to the user’s interests. If someone
has been browsing SUVs, for example, they’ll see real-time ads featuring SUVs from the dealership’s current stock. This makes the experience more personalized and increases the chances of turning interest into action.

Final question. Dealers frequently struggle with remarketing because salespeople can be too quick to classify a prospect as ‘lost’. Describe how SeezBoost remarketing works, and the advantages it can give to dealers?

That’s a common challenge we see. With SeezBoost, we take a more strategic approach to remarketing by analyzing lead quality and aligning it with what each dealership considers a high-potential prospect. We work closely with sales teams to understand how they classify leads and where opportunities are being missed. Soon, we’ll be rolling out features that allow us to retarget users who may have been marked as lost too early, bringing them back into the funnel with tailored messaging based on their previous behavior and interests. This will help dealers recover leads they might have written off too soon and give sales teams a second chance to close the deal.