Turn service demand into confirmed bookings.
Online Service Booking
Service booking shouldn't create more work.
Phone calls, callbacks and generic forms create friction for customers — and duplicate work for dealership teams. Online Service Booking from Pinewood and Seez replaces that with a short, guided journey, embedded directly into your website or chat.
Skip to the walkthroughThe journey
One connected flow, start to finish
Built around the vehicle.
The customer starts with their registration. The vehicle is identified automatically, creating a faster, more accurate starting point — then they find and select the most convenient dealership workshop.
Live data. Relevant recommendations.
Behind the scenes, the platform connects to Pinewood DMS to establish exactly what the vehicle needs — including outstanding manufacturer recalls where applicable.
The right services, at real prices.
Customers see relevant services with real prices upfront, view current offers, and add extras — like an MOT or replacement wiper blades — themselves. The journey adapts to the dealership, including whether it offers standard, while-you-wait or loan-car appointments.
Live, fulfilable availability.
Available slots are pulled live, so the customer can only choose an appointment the workshop can actually fulfil.
Clear. Convenient. Confirmed.
With services, pricing and timing clearly presented, the customer reviews and confirms their booking in just a few steps — no phone call required.
From live DMS data to a confirmed workshop booking.
Online Service Booking connects the customer journey directly with Pinewood DMS — using dealership data to present accurate, bookable options, and returning the completed booking to the workshop.
Live DMS data
Services, pricing and availability
Relevant choices
Built around the vehicle
Customer selects
Service, options and time
Booking confirmed
One clear online journey
Diary updated
Directly or via approval
Not another enquiry to re-enter. A complete booking, built around real dealership data and ready for the workshop.
Even if a technical issue interrupts the journey, the customer's request is still captured — helping dealership teams recover the opportunity.
See it for yourself
Try the booking journey yourself
Make it easier to book — and easier to deliver.
Discover Online Service Booking from Pinewood and Seez.
Not another booking form.
A direct route to your workshop.
Online Service Booking connects directly with Pinewood DMS, turning a traditionally manual process into one simple, guided customer journey.
Live and accurate
Show customers relevant services, real pricing and live appointment availability pulled from your own dealership system.
Built around the vehicle
Identify the vehicle, recommend the services it needs and surface applicable manufacturer recalls automatically.
Ready for your workshop
Offer appointment types that suit your operation, including standard, while-you-wait and loan car bookings.
Heading: Straight into the diary
Confirmed bookings flow into the dealer diary—or through an approvals step when something needs to be checked first.
Every enquiry protected
If an issue interrupts the journey, the customer’s request can still be captured so your team can recover the opportunity.
See what connected service booking could do for your dealership.
Tell us about your current service booking process. We’ll show you how Online Service Booking can help turn more customer demand into confirmed workshop appointments.
- Explore a booking journey built around your dealership
- See how live services, pricing and availability connect
- Understand how confirmed bookings flow into your workshop diary
