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Turn service demand into confirmed bookings.

Let customers book the right service, at the right price and at a time your workshop can fulfil, all through your dealership website or chat.
Online Service Booking · Pinewood.AI

Can your booking tool do this?

Don't just take bookings. Take the right ones.

Bookings built around your workshop, opportunities built around your business. Online Service Booking Tool connects live vehicle, OEM and workshop data through Pinewood DMS, so every booking that reaches your diary is ready for the workshop, not just another enquiry to chase.

Skip to the walkthrough

Why dealers choose it

Built to work harder for your business

Every step is designed to cut admin, protect revenue and keep your workshop full, not just take a booking.

01 · Identify

Fewer wrong bookings, less admin for your team.

Automatic vehicle identification means every booking starts accurate, cutting mismatched parts, wasted technician time and manual data entry before the job even begins.

Service Center · Vehicle
Find your vehicle
AB12 CDE
Find
Ford Focus 1.0 EcoBoost2019 · Petrol · 42,300 miles
Choose a workshop
Pinewood Demo Motors, Sheffield2.4 miles away
Pinewood Demo Motors, Rotherham6.1 miles away
02 · Understand

Recalls and requirements, surfaced automatically.

Live Pinewood DMS data flags outstanding manufacturer recalls and vehicle requirements before the customer even asks, protecting compliance and catching work your workshop might otherwise miss.

Service Center · Requirements
What your vehicle needs
Manufacturer recall detected: brake sensor
Annual service
Due at 24,000 miles
£189
MOT test
Expires in 12 days
£54.85
03 · Choose

More choice, more revenue per booking.

Real prices, current offers and relevant extras are presented automatically, and appointment types adapt to what your workshop actually offers, turning every booking into an opportunity to increase order value.

Service Center · Services
Selected services
Annual service
Includes MOT test
£189
+ Wiper blades
Current offer, was £24
£18
Appointment type
Standard While you wait Collect & deliver
Total£207.00
04 · Book

Only bookings your workshop can fulfil.

Live availability means customers can only book what your workshop can actually deliver, protecting capacity and cutting the overbooking and double-handling that eats into technician time.

Service Center · Booking
Choose an appointment
Mon
Tue
Wed
Thu
Fri
05 · Confirm

Straight into your diary. No re-entry.

Confirmed bookings land directly in Pinewood DMS, ready for the workshop, cutting manual admin and reducing booking errors before the customer even arrives.

Service Center · Review
Booking summary
WorkshopPinewood Demo Motors, Sheffield
AppointmentWed, 9:30am
Total£234.85
✓ Booking confirmed
Optional enhancement · TecAlliance

More pricing options. More revenue per repair order.

Using TecAlliance multi-brand OEM service data, including previous and upcoming service recommendations, genuine OEM parts, labour operations and operation codes, your workshop can offer multiple pricing options, present OEM pricing across supported brands, including off-brand options, and connect pricing directly to the booking journey, reducing manual work and increasing revenue per repair order.

Available as an add-on integration, licensed and priced per rooftop. Not included in the standard configuration.

Built around your workshop, not just your website.

Online Service Booking Tool connects live vehicle, OEM and workshop data through Pinewood DMS, so what reaches your diary isn't a lead to chase, it's a booking that's ready for the workshop.

1

Live DMS data

Services, pricing and availability

2

Relevant choices

Built around the vehicle

3

Customer selects

Service, options and time

4

Booking confirmed

Ready for the workshop

5

Diary updated

Directly or via approval

Not another enquiry to chase. A complete booking, built around real dealership data, ready for the workshop and ready for revenue.

Even if a technical issue interrupts the journey, the customer's request is still captured, helping dealership teams recover the opportunity.

Less admin for your team Higher-value repair orders Better-prepared workshops Every enquiry protected

See it in action

See how it works for your workshop

Less admin for your team. More revenue per booking. See it for yourself.

Online Service Booking Tool
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Interactive walkthrough
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Discover the Online Service Booking Tool.

Not another booking form.
A direct route to your workshop.

Online Service Booking connects directly with Pinewood DMS, turning a traditionally manual process into one simple, guided customer journey.

Live and accurate

Show customers relevant services, real pricing and live appointment availability pulled from your own dealership system.

Built around the vehicle

Identify the vehicle, recommend the services it needs and surface applicable manufacturer recalls automatically.

Ready for your workshop

Offer appointment types that suit your operation, including standard, while-you-wait and loan car bookings.

Heading: Straight into the diary

Confirmed bookings flow into the dealer diary—or through an approvals step when something needs to be checked first.

Every enquiry protected

If an issue interrupts the journey, the customer’s request can still be captured so your team can recover the opportunity.

See what connected service booking could do for your dealership.

Tell us about your current service booking process. We’ll show you how Online Service Booking can help turn more customer demand into confirmed workshop appointments.

  • Explore a booking journey built around your dealership
  • See how live services, pricing and availability connect
  • Understand how confirmed bookings flow into your workshop diary

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