Artificial Intelligence for Automotive Retail
Artificial intelligence should solve real dealership problems. It should respond to customers, support employees, follow up leads and turn service opportunities into confirmed bookings.
CARS is Pinewood.AI’s automotive AI system, powered by Seez. It brings together four purpose-built products: Connect, Assist, Reach and Serve.
Each one works across a different part of the customer or employee journey. Together, they help dealerships respond faster, reduce repetitive work and act on opportunities that might otherwise be missed.
Our AI is making an impact in dealerships globally
dealers using our Connect product
we are live in 25 countries across the globe
over 50,000 customer conversations handled each month by our products
13.9% increase in service revenue reported by customers using our Serve product
21 languages & dialects supported
1 in 3 conversations leads to Inventory and Sales related queries
What is automotive artificial intelligence?
Automotive artificial intelligence uses dealership data and industry-specific workflows to support customers, employees and business operations.
- For customers, that means instant answers, personalized vehicle recommendations, timely follow-up and easier appointment booking.
- For employees, it can mean faster access to information, step-by-step guidance and less time spent completing repetitive tasks.
The difference is context. A general AI tool may understand a question, but dealership AI also needs to understand vehicles, stock, finance, warranties, campaigns, service schedules and customer history. It must then connect that information to the systems and processes that keep the business running.
Dealership AI needs more than just a chatbot
Many automotive AI tools sit alongside the dealership’s core systems. They can answer a question or capture an inquiry, but the work still needs to be completed by a member of the dealership team.
Embedded AI goes further because it works with the live operational data inside the platform.
- Identify the customer and their vehicle
- Apply the correct service pricing for the brand
- Check appointment types available at that location
- Match the work with technicians who have the right skills
- Find suitable workshop availability
- Create the appointment directly in the workshop diary
The result is not simply another lead for the dealership to process. It is a completed action, using the same data, rules and workflows as the rest of the business.
Turn website visitors into qualified opportunities with Connect
Connect is a customer-facing AI assistant that supports shoppers and vehicle owners around the clock. It answers questions, recommends suitable vehicles, compares specifications and helps customers take the next step. Customers can book test drives, request appointments and send qualified inquiries directly to the dealership.
Connect can also support ownership questions, including warranties, accessories and service information. This reduces routine calls and emails while giving customers an immediate answer, even when the dealership is closed.
Connect is already handling tens of thousands of conversations each month across a global dealer network. It can operate across websites, WhatsApp and SMS, with inquiries passed into dealership systems for follow-up.
Follow up every lead at the right time with Reach
Leads often go cold because the first response is slow or follow-up stops too soon.
Reach is a sales and retention AI agent that responds to new enquiries and continues the conversation across email, SMS and WhatsApp. It can answer questions, recommend vehicles and book appointments while passing customers to the sales team when personal attention is needed.
Reach also uses customer and ownership data to identify renewal opportunities, helping dealerships contact people at the right point in their buying cycle.
Turn service reminders into confirmed bookings with Serve
Serve is an automotive AI agent for aftersales and service retention.
It identifies customers who are due for servicing, recalls or other aftersales work. It then contacts them with relevant information and allows them to book directly through email, SMS, WhatsApp or chat.
Appointments can be connected to the DMS and service scheduler, helping workshops fill available capacity without relying on manual campaign lists or repeated outbound calls.
Serve keeps customers engaged after the vehicle sale, helps dealerships recover lost service customers and gives teams more time to focus on the customers already in the workshop.
Give every employee faster answers with Assist
Assist is an internal AI agent for dealership teams, contact centers and OEMs.
It gives employees fast access to vehicle information, inventory, warranties, finance options, live campaigns and internal processes. Instead of searching through documents or asking a colleague, users can ask Assist and get a clear answer in real time.
Assist can also guide people through unfamiliar DMS processes. This helps experienced employees work faster and gives new starters support while they learn.
Built around dealership data, security and control
AI should help teams work faster without removing the controls the business depends on.
Our platform uses role-based access and centralized data governance, while its security program includes continuous monitoring through a 24/7 Security Operations Center and an information security management system aligned with ISO 27001 standards. We also maintains a public Trust Center covering our compliance controls.
Frequently Asked Questions
CARS is Pinewood.AI’s suite of automotive AI products, powered by Seez. It includes Connect, Assist, Reach and Serve, supporting customer conversations, employee knowledge, lead follow-up and aftersales booking.
Pinewood.AI offers deployment beginning in as little as seven days for suitable CARS products. The final timescale depends on the solution, dealership systems, required data and configuration.
No. CARS handles repetitive conversations and processes, while passing customers or tasks to employees when human judgement or personal attention is needed.
CARS currently supports website engagement, sales follow-up, employee assistance and aftersales retention. Pinewood.AI is also developing AI capabilities across wider dealership and OEM workflows.
Yes. Pinewood.AI is designed to support businesses ranging from single-site retailers to large dealer groups operating across multiple franchises and markets. The platform provides one connected environment with centralized reporting, consistent processes and real-time visibility across every location.
