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Turn service demand into confirmed bookings.

Let customers book the right service, at the right price and at a time your workshop can fulfil, all through your dealership website or chat.
Online Service Booking · Pinewood.AI

Can your booking tool do this?

Don't just book a slot. Book the right one.

Most booking tools just take a slot. Online Service Booking Tool is built around what the vehicle actually needs and what the workshop can actually deliver, connected directly into Pinewood DMS, not bolted on beside it.

Skip to the walkthrough

The journey

One connected flow, start to finish

01 · Identify

Built around the vehicle.

The customer starts with their registration. The vehicle is identified automatically, creating a faster, more accurate starting point, then they find and select the most convenient dealership workshop.

Service Center · Vehicle
Find your vehicle
AB12 CDE
Find
Ford Focus 1.0 EcoBoost2019 · Petrol · 42,300 miles
Choose a workshop
Pinewood Demo Motors, Sheffield2.4 miles away
Pinewood Demo Motors, Rotherham6.1 miles away
02 · Understand

Live data. Relevant recommendations.

Behind the scenes, the platform connects to Pinewood DMS to establish exactly what the vehicle needs, including outstanding manufacturer recalls where applicable.

Service Center · Requirements
What your vehicle needs
Manufacturer recall detected: brake sensor
Annual service
Due at 24,000 miles
£189
MOT test
Expires in 12 days
£54.85
03 · Choose

The right services, at real prices.

Customers see relevant services with real prices upfront, view current offers, and add extras, like an MOT or replacement wiper blades, themselves. The journey adapts to the dealership, including whether it offers standard, while-you-wait or loan-car appointments.

Service Center · Services
Selected services
Annual service
Includes MOT test
£189
+ Wiper blades
Current offer, was £24
£18
Appointment type
Standard While you wait Collect & deliver
Total£207.00
04 · Book

Live, fulfilable availability.

Available slots are pulled live, so the customer can only choose an appointment the workshop can actually fulfil.

Service Center · Booking
Choose an appointment
Mon
Tue
Wed
Thu
Fri
05 · Confirm

Clear. Convenient. Confirmed.

With services, pricing and timing clearly presented, the customer reviews and confirms their booking in just a few steps, no phone call required.

Service Center · Review
Booking summary
WorkshopPinewood Demo Motors, Sheffield
AppointmentWed, 9:30am
Total£234.85
✓ Booking confirmed
Optional enhancement · TecAlliance

Many more ways to say yes.

Using TecAlliance multi-brand OEM service data, including previous and upcoming service recommendations, genuine OEM parts, labour operations and operation codes, dealers can present customers with many more pricing options, making bookings more efficient while opening the door to higher-value repair orders.

Available as an add-on integration, licensed and priced per rooftop. Not included in the standard configuration.

From live DMS data to a confirmed workshop booking.

Online Service Booking Tool connects the customer journey directly with Pinewood DMS, using dealership data to present accurate, bookable options, and returning the completed booking to the workshop.

1

Live DMS data

Services, pricing and availability

2

Relevant choices

Built around the vehicle

3

Customer selects

Service, options and time

4

Booking confirmed

One clear online journey

5

Diary updated

Directly or via approval

Not another enquiry to re-enter. A complete booking, built around real dealership data and ready for the workshop.

Even if a technical issue interrupts the journey, the customer's request is still captured, helping dealership teams recover the opportunity.

Faster for customers Less admin Better-prepared workshops Every enquiry protected

See it for yourself

Try the booking journey yourself

Make it easier to book and easier to deliver.

Online Service Booking Tool
▶
Interactive walkthrough
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Discover the Online Service Booking Tool.

Not another booking form.
A direct route to your workshop.

Online Service Booking connects directly with Pinewood DMS, turning a traditionally manual process into one simple, guided customer journey.

Live and accurate

Show customers relevant services, real pricing and live appointment availability pulled from your own dealership system.

Built around the vehicle

Identify the vehicle, recommend the services it needs and surface applicable manufacturer recalls automatically.

Ready for your workshop

Offer appointment types that suit your operation, including standard, while-you-wait and loan car bookings.

Heading: Straight into the diary

Confirmed bookings flow into the dealer diary—or through an approvals step when something needs to be checked first.

Every enquiry protected

If an issue interrupts the journey, the customer’s request can still be captured so your team can recover the opportunity.

See what connected service booking could do for your dealership.

Tell us about your current service booking process. We’ll show you how Online Service Booking can help turn more customer demand into confirmed workshop appointments.

  • Explore a booking journey built around your dealership
  • See how live services, pricing and availability connect
  • Understand how confirmed bookings flow into your workshop diary

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